Have you asked the right questions to uncover pertinent information that can help you meet your presentation intention? Nancy Duarte http://duarte.com, a renowned PowerPoint storyteller, advises that we should develop a clear mental picture of our audience members as individuals and not simply a group of people in a boardroom or school hall. We need to ask simple questions like ‘what are they like’ and ‘why are they here?’ That will give you a good overall picture of the group demographics, age and experience with the topic. It also gives you insight into their willingness to be there. We also need to ask more strategic questions such as ‘What keeps them up at night?’ ‘How can you solve their problems, ‘What action do you want them to take?’ ‘What medium is best to reach them’ and ‘How might they resist?’ With this insight comes empathy and this in turn helps to clarify your message and call to action.
Now here’s a clever trick-the human brain holds certain information in long-term memory and some information in short-term memory. This is known as the primacy and recency effect. What does this mean for presenters? We hope that the audience won’t only remember the first and last things that you say. We need to create multiple beginnings and endings. At the beginning of each key point, set the tone with wording about how this particular point ties into your overall message. For example, “The second major activity that will ensure growth in market share next year is customer service training.” Then we need to repeat that at the end of the key point. You’ll be embedding the vital data repeatedly without sounding like a voice recorder on loop.
3. Maintaining Energy
4. Professional Presence
A word on posture: Audience members can immediately sense your energy by the height of your sternum. It only needs to drop by 2mm for them to spot that you’ve lost confidence. Professor Amy Cuddy advises that women especially should practise power poses in a private space for two minutes (no less, no more) before they head into ‘socially threatening’ situations. This non-verbal behaviour sends a message to the brain to release more testosterone and reduce cortisol. The final product is a person who is feeling confident and not stress reactive. Here’s a link to her incredibly powerful and useful TED talk https://www.ted.com/talks/amy_cuddy_your_body_language_shapes_who_you_are.
5. Keep it Fresh
6. Go Eau Naturale
There’s no better way to influence people than not trying to influence them at all. Just play your own tune. Be yourself. Exude authenticity. Audiences respond better to warmth initially than strength and bravado. Earn your credibility by first exuding warmth and then demonstrate your knowledge and skill to maximise your influencing efforts. Women especially, who exude warmth……Not surprisingly a smile can earn you points quickly. Mind you, in must be a Duchenne smile. This is a true smile that uses the muscles in your eyes.